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Localizing international swimwear for Chinese consumers’ preferences
The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an...
View ArticleChina Paradigm transcript #96: The reality of brand building in China’s golf...
Find here the China paradigm episode 96. In this interview, with Guillaume Sergent, founder and CEO at Ailion Golf, you will discover the paradox of China’s golf industry and what it takes to develop...
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The athleisure market in China: Opportunities in an increasingly active country
Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. Because athleisure often...
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The sportswear market in China: Domestic brands on the rise but still...
Benefiting from the growing health awareness among the middle class, the sportswear market in China is rising steadily. The retail value of the sportswear market in China reached CNY316.6 billion in...
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Maia Active: An Asian women-oriented active-wear brand
Maia Active was founded in 2016 by Lisa Ou and Mia Wang and is a Chinese designer sportswear brand for Asian women. Through the development of technical sports fabrics and the use of fashionable...
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Ruffley, slimming and modest, what social listening taught us about Chinese...
As part of China’s State Council national strategic policy, the target was set for the gross output of the sport industry to generate approximately USD 815 billion per annum by 2025. Coupled with...
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The strategy behind the colossal rise of Decathlon in China
Decathlon is both a manufacturer and retailer of sportswear and sports equipment based in France. Shipping worldwide, it is the largest sporting goods retailer in the world with 1,696 stores in 59...
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Behind Puma’s growth in China
Puma entered the Chinese market in 1999, opened its first branch in 2003, and has since introduced more than 2,000 stores in almost 600 cities in China. In January 2011, Puma acquired 100% of its...
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Li Ning in China: leveraging national confidence to win young Chinese consumers
Li Ning is a Chinese sportswear company founded in 1990 by the Chinese “prince of gymnastics” Li Ning (李宁). In recent years, the brand has seen its sales skyrocket and its patriotic designs gain...
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From local success to global player: ANTA’s strategic blend of tradition,...
ANTA(安踏), a prominent player in the Chinese sportswear market, has secured a notable position second only to Nike with revenue reaching RMB 29.6 billion in 2023. The sale is mainly from sports apparel...
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